4.1. Tracking Tools
We may use tools outlined below in order to provide our Services to, advertise to, and
to
better understand users.
Cookies: “Cookies” are small computer files transferred to your computing device that
contain information such as user ID, user preferences, lists of pages visited and
activities
conducted while using the Services. We use cookies to improve or tailor the
Services, customize advertisements by tracking navigation habits, measuring
performance, and
storing authentication status so re-entering credentials is not required, customize
user
experiences with the Services, and for analytics and fraud prevention. For more
information
on cookies, including how to control your cookie settings and preferences, visit
http://www.allaboutcookies.org.
Some cookies are placed by a third party on your device and provide information to us
and third parties about your browsing habits (such as your visits to our Services, the
pages
you have visited, and the links and advertisements you have clicked). These cookies can
be
used to determine whether certain third party services are being used, to identify your
interests, and to serve advertisements relevant to you. We do not control third party
cookies.
Web Beacons: “Web Beacons” (a.k.a. clear GIFs or pixel tags) are tiny graphic image
files
embedded in a web page or email that may be used to collect information about the use
of our
Services, the websites of selected advertisers and the emails, special promotions or
newsletters that we send. The information collected by Web Beacons allows us to analyze
how
many people are using the Services, using selected publishers’ websites or opening
emails,
and for what purpose, and also allows us to enhance our interest-based advertising
(discussed further below).
Web Service Analytics: We may use third-party analytics services in connection with the
Services, including, for example, to register mouse clicks, mouse movements, scrolling
activity and text typed into the Site. We use the information collected from these
services
to help make the Services easier to use and as otherwise set forth in Section 5 (How We
Use
Your Information). These analytics services generally do not collect Personal
Information
unless you voluntarily provide it and generally do not track your browsing habits
across web
services that do not use their services.
Mobile Device Identifiers: As with other Tracking Tools, mobile device identifiers help
QureNet learn more about our users’ demographics and internet behaviors in order to
personalize and improve the Services. Mobile device identifiers are data stored on
mobile
devices that may track mobile device and data and activities occurring on and through
it, as
well as the applications installed on it. Mobile device identifiers enable collection
of
Personal Information (such as media access control, address and location) and Traffic
Data.
4.2. Behavioral Advertising
We may use a type of advertising commonly known as interest-based or online behavioral
advertising. This means that some of our partners use Tracking Tools, such as cookies,
pixel
tags, and web beacons, to collect information about a user’s online activities to
display
QureNet ads to the user based on the user’s interests (“Behavioral Advertising”). Such
partners may include third-party service providers, advertisers, advertising networks
or
platforms, traffic measurement service providers, marketing analytics service
providers, and
other third party service providers (collectively, “Advertising Service Providers”).
Other
Tracking Tools used by our partners may collect
information when you use the Services, such as IP address, mobile device ID, operating
system, browser, web page interactions, geographic location and demographic
information,
such as gender and age range. These Tracking Tools help QureNet learn more about our
users’
demographics and internet behaviors.
4.3. Options for Opting out of Cookies and Mobile Device Identifiers
Some web browsers allow you to reject cookies or to alert you when a Cookie is placed on
your computer, tablet or mobile device. You may be able to reject mobile device identifiers
by activating the appropriate setting on your mobile device. Although you are not required
to accept QureNet’s cookies or mobile device identifiers, if you block or reject them, you
may not have access to all features available through the Services.
You may opt out of receiving certain cookies and certain trackers by visiting the Network
Advertising Initiative (NAI) opt out page or the Digital Advertising Alliance (DAA) consumer
opt-out page, or by installing the DAA’s AppChoice app (for iOS; for Android) on your mobile
computing device. When you use these opt-out features, an “opt-out” Cookie will be placed on
your computer, tablet or mobile computing device indicating that you do not want to receive
interest-based advertising from NAI or DAA member companies. If you delete cookies on your
computer, tablet or mobile computing device, you may need to opt out again. For information
about how to opt out of interest-based advertising on mobile devices, please visit
http://www.applicationprivacy.org/expressing-your-behavioral-advertising-choices-on-a-mobile-device.
You will need to opt out of each browser and device for which you desire to apply these
opt-out features.
Even after opting out of Behavioral Advertising, you may still see QureNet advertisements
that are not interest-based (i.e., not targeted toward you). Also, opting out does not mean
that QureNet is no longer using Tracking Tools — QureNet still may collect information about
your use of the Services even after you have opted out of Behavioral Advertising and may
still serve advertisements to you via the Services based on information it collects via
the
Services.
This Privacy Policy does not cover the use of cookies and other Tracking Tools by any
third
parties, and we aren’t responsible for their privacy policies and practices. Please be
aware
that some cookies placed by third parties can continue to track your activities online
even
after you have left our Services.
4.4. How QureNet Responds to Browser “Do Not Track” (DNT) Signals
Some web browsers (including Safari, Internet Explorer, Firefox and Chrome) incorporate
a
“Do Not Track” (DNT) or similar feature that signals to web services that a visitor
does not
want to have his/her online activity and behavior tracked. If a web service operator
elects
to respond to a particular DNT signal, the web service operator may refrain from
collecting
certain Personal Information about the browser’s user. Not all browsers offer a DNT
option
and there is currently no industry consensus as to what constitutes a DNT signal. For
these
reasons, many web service operators, including
QureNet, do not proactively respond to DNT signals. For more information about DNT
signals, visit http://allaboutdnt.com.